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2020 US Election

Opportunity

Create Twitter's 2020 Election (Biden - Trump) consumer facing narrative. 

 

Action

I was responsible for creating a cohesive narrative (message + visual identity) for Twitter's 2020 Election.  This involved writing the consumer strategy, working with our agency to create the look & feel,  working with our research team to understand insights and test messaging, and ultimately deliver the overall narrative to be used in all consumer materials. I then was responsible for distributing and holding all teams across the organization (including consumer marketing, product marketing, social, product, comms, policy, support, partnership, sales & HR) accountable for laddering up to this strategy & framework.

Result

A cohesive narrative that was used across the many teams and departments during one of the most critical and visible moments. 

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